Facebook tracks your video watching preferences

You don’t just have to like certain videos for Facebook to bring similar clips to your attention. The social network is now tracking your preferences or behavior when it comes to videos. It now also takes into account if you’ve switched the video to full-screen, increased volume, and even switched to HD (when it’s available).

According to a Facebook release, "We are now taking into account more interactions with videos that we have learned indicate whether someone found that video interesting, such as choosing to turn on sound, making the video full screen, and enabling high definition. So if you turn the volume up or make the video full screen, we have updated News Feed to infer you liked the video and will show you similar videos higher up in your News Feed. We have found that this helps us show people more videos that they are interested in.”

Source: Facebook | Via: Lifehacker Australia