Apple Music festival kicks off in London on September

Formerly known as the iTunes Music Festival, this year's Apple Music Festival kicks off in September in the usual Roundhouse in London. A show which displays the most important musicians in the industry today and which flexes Apple's reach as the biggest music store in the world (via iTunes), 2015's Apple Music Festival will feature Pharrell Williams, One Direction, Florence + The Machine and Disclosure are among the headliners of this multi-day festival. While promising a heck of a live show for attendees, Apple Music Festival will be streamed live and on demand via Apple Music on iPhones, iPads, iPod Touches as well as via a special AppleTV channel.

“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

The Apple Music Festival takes place over ten nights from September 19 to September 28. UK residents can apply to win tickets on Apple Music as well as through media partners including the London Evening Standard. Apple hosted the iTunes Festival in London for eight years, and now in honour of the launch of Apple Music, has renamed the event the Apple Music Festival. Customers can enjoy the Apple Music Festival via Apple Music or iTunes on their iPhone, iPad, iPod touch, Mac, PC or in stunning HD with Apple TV.

The iTunes Festival started at London’s Institute of Contemporary Arts in 2007, and has seen over 550 artists perform in front of more than half a million fans and tens of millions more online and on-demand. Past performers include Adele, Beck, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Maroon 5, Muse, Sir Paul McCartney and many more.