Budweiser's “Tackle Impossible” is a hackathon that champions designated driving

Budweiser launched the  Tackle Impossible Road Safety Challenge and is calling on young adults to join together to create smart innovations that help stop preventable drinking and driving related crashes. The initiative will ignite the entrepreneurial spirit of young adults to tackle global road safety and help find solutions that champion designated driving. The initiative is part of Budweiser’s global commitment to make roads safer around the world.

Young adults of legal drinking age can visit TackleImpossible.com to learn more about Tackle Impossible and find out how to get involved.

“Budweiser believes in a world where everyone is free to follow the life of their dreams,” says Andrew Oosterhuis, Director of Marketing, Budweiser Canada. “Whether it’s in a car, on a bicycle, or on foot - every road we choose should be open and safe. 

That’s why Budweiser is calling on young adults who are passionate about making a difference to come together to affect change on responsible driving.”

Because creativity is sparked by togetherness – and the best ideas get even bigger and bolder when people work collaboratively – participants will gather from January 29-31 at the BrainStation headquarters in Toronto for a hackathon experience.  Hackathons are intensive hands-on events where participants come together to learn from experienced entrepreneurs and experts and ultimately compete as teams for the chance to work with Budweiser to implement their idea. The hackathon element ensures that participant teams develop their smart driving solutions in a creative, collaborative and supportive environment. 

"We know Millennials are passionate about making a difference in the world. Budweiser is equipping enterprising young adults with the encouragement, access and know-how they need to collaborate on road safety innovations. Ultimately, we can have the biggest impact on this global issue if we all work together,” Said Oosterhuis.

The grand prize winning team will receive $5,000 cash prize to be divided equally among the team, six weeks of mentorship and idea refinement and $25,000 in seed funding to fully develop their idea – working towards an all expenses paid trip to Austin, Texas for SXSW 2016 where they will showcase their idea to a group of innovative thinkers.