Budweiser's “Tackle Impossible” is a hackathon that champions designated driving

Budweiser launched the  Tackle Impossible Road Safety Challenge and is calling on young adults to join together to create smart innovations that help stop preventable drinking and driving related crashes. The initiative will ignite the entrepreneurial spirit of young adults to tackle global road safety and help find solutions that champion designated driving. The initiative is part of Budweiser’s global commitment to make roads safer around the world.

Young adults of legal drinking age can visit TackleImpossible.com to learn more about Tackle Impossible and find out how to get involved.

“Budweiser believes in a world where everyone is free to follow the life of their dreams,” says Andrew Oosterhuis, Director of Marketing, Budweiser Canada. “Whether it’s in a car, on a bicycle, or on foot - every road we choose should be open and safe. 

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Budweiser's Red Zeppelin to light up sky as largest goal light

In support of Canadian Men’s and Women’s hockey, the Budweiser Red Zeppelin will make its Toronto debut tomorrow, February 13 at Fort York – Garrison Point Park, to cheer on the Canadian Men’s team as they take on Norway. The Red Zeppeling, which debuted at the Super Bowl, will act as the world's largest goal light and will be activated each time Canada scores.

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