CES 2016: Fitbit looks to pick a fight with smartwatches with new Blaze wearable

Fitbit has all but dominated the wearable health tracking game and has largely stayed away from going full smartwatch with devices that could co-exist with smartwatches or even analog timepieces. The new Fitbit Blaze revealed at CES 2016 is a departure from the companys original ethos. This looks like a smartwatch and could quickly be mistaken for a Samsung Gear device.

Priced at CAD $249.00, the Fitbit Blaze has a large colour touchscreen, a pulse monitor, all day activity and sleep tracking, music control capabilities, plus basic call, text and calendar alerts. Fitbit Blaze also has a fashion angle with various materials and coloured straps. With companion apps available for Android, iOS and Windows Phone, Fitbit Blaze is as cross platform as they come, it is supposedly compatible with over 200 devices.

Source: Fitbit