CES 2017: Fitbit expands functionality with new software tools, personalized insights, smarter guidance and more motivation.

Fitbit  is enhancing its health and fitness platform to deliver more personalized insights, smarter guidance and more motivation with new interactive features in the Fitbit app and Fitstar™ Personal Trainer app, and updates to Fitbit Blaze. These features include a more engaging social experience through a new Community section and tailored insights with Personal Goal Setting in the Fitbit app; more personalized guidance with a new Fitstar Personal Trainer app; and advanced health and fitness features coming to Fitbit Blaze.

“In order to help drive true behavior change, you have to make health fun, engaging and meaningful. For nearly 10 years, we have been the leader in the connected health and fitness category because we have consistently delivered innovative products, software and services that work together to create an engaging experience our users love and can’t live without,” said James Park, co-founder and CEO of Fitbit.

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Review: Fitbit Blaze fitness tracker

By Gadjo Cardenas Sevilla

While dressed up to look very much like a premium smartwatch, Fitbit's new Blaze fitness tracker is actually a fashion-focused personal fitness and motivational gadget that brings elegance and versatility to a device that can easily tap the powerful Fitbit cloud and app ecosystem.

Fitbit is the the first name that comes to mind when considering fitness trackers. The company has been at it for a number of years and has expanded and iterated its wireless pedometers and fitness devices into a ful-blown line of products catering to various user needs.

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CES 2016: Fitbit looks to pick a fight with smartwatches with new Blaze wearable

Fitbit has all but dominated the wearable health tracking game and has largely stayed away from going full smartwatch with devices that could co-exist with smartwatches or even analog timepieces. The new Fitbit Blaze revealed at CES 2016 is a departure from the companys original ethos. This looks like a smartwatch and could quickly be mistaken for a Samsung Gear device.

Priced at CAD $249.00, the Fitbit Blaze has a large colour touchscreen, a pulse monitor, all day activity and sleep tracking, music control capabilities, plus basic call, text and calendar alerts. Fitbit Blaze also has a fashion angle with various materials and coloured straps. With companion apps available for Android, iOS and Windows Phone, Fitbit Blaze is as cross platform as they come, it is supposedly compatible with over 200 devices.

Source: Fitbit