CES 2017: Fitbit expands functionality with new software tools, personalized insights, smarter guidance and more motivation.

Fitbit  is enhancing its health and fitness platform to deliver more personalized insights, smarter guidance and more motivation with new interactive features in the Fitbit app and Fitstar™ Personal Trainer app, and updates to Fitbit Blaze. These features include a more engaging social experience through a new Community section and tailored insights with Personal Goal Setting in the Fitbit app; more personalized guidance with a new Fitstar Personal Trainer app; and advanced health and fitness features coming to Fitbit Blaze.

“In order to help drive true behavior change, you have to make health fun, engaging and meaningful. For nearly 10 years, we have been the leader in the connected health and fitness category because we have consistently delivered innovative products, software and services that work together to create an engaging experience our users love and can’t live without,” said James Park, co-founder and CEO of Fitbit.

“With these latest advancements, we’re delivering even more ways to interact with your social network and provide a smarter, more tailored experience, transforming the personal value of Fitbit devices from beloved fitness trackers to an integral part of your life.”

New Social Experience That Inspires and Motivates You to Move More

With more than 54 million devices sold and as the number one health and fitness app[1], Fitbit has created one of the largest fitness social networks in the world.

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• ·         Fitbit data also shows that having support from friends and family helps you move more, with users who have one or more friends taking 700 more steps per day on average than users without friends on the platform[2].

Fitbit has always recognized the motivational power of a strong support network. As a result, Fitbit has designed a more engaging social experience with a new Community section in the Fitbit app that offers more ways to connect with others for support and inspiration as you progress along your path to better health. Fitbit Community consists of:

• Feed is a new social feature that provides an engaging way to connect with friends, family and groups of like-minded individuals so you can find added support and inspiration to help reach your health and fitness goals.

• Share inspirational moments
• Read content written by Fitbit’s health and fitness experts
• Discover and attend workouts

• Friends easily connects you to friends, family and other Fitbit users across the globe who can help encourage you to reach your health and fitness goals; compete with your Friends to take the most steps, and cheer, taunt and direct message them as you climb the weekly leaderboard.
• Groups lets you discover and join communities of like-minded people to help support and inspire you on your journey; choose from over 20 groups related to fitness, nutrition, wellness and weight loss.

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[1] Fitbit apps ranked #1 by U.S. downloads among health and fitness apps in the iOS App Store and Google Play from December 2015 to November 2016, App Annie

[2] Based on aggregated and anonymous Fitbit data, November 2016