WIND mobile rebrands, is now known as Freedom Mobile, forms new LTE network

WIND Mobile, which was one of the challengers to the 'Big Three' wireless carrier oligopoly in Canada, announced that it has rebrandred as Freedom Mobile with,  "a renewed promise to deliver affordable wireless to value-conscious Canadians."

"As WIND Mobile, we built a strong foundation of more than a million customers," said CEO Alek Krstajic. "And as Freedom Mobile, we are reaffirming our commitment to them and to the core principles of our business – value, transparency and fairness."

Just in time for the holiday season, Freedom Mobile is launching Canada's latest and most advanced LTE network in Toronto and Vancouver, expanding to other markets during 2017. Freedom Mobile will be selling two handsets compatible with its LTE network: the LG V20 (in stores now) and the ZTE Grand X 4 (to be available in early December). The lineup of devices compatible with Freedom Mobile's LTE network will expand substantially and quickly in 2017.  

The inaugural Freedom Mobile LTE rate plan is available as of today for $45 per month. It features unlimited calling to Canada and the U.S., and unlimited global messaging from within Freedom's 3G and LTE coverage areas. The plan includes 3GB of monthly data plus an additional 3GB of bonus data through the end of January 2018 for a total of 6GB, which makes it the most affordable rate plan in the country (usable on both our LTE and 3G network). Full details of this plan, and other updates to Freedom Mobile's rate plan lineup, are available on the new Freedom Mobile website: www.freedommobile.ca.

The new LTE network launches on November 27 in Toronto and Vancouver, with LTE coverage expanding to include all of the Greater Toronto Area and Greater Vancouver by Spring 2017. Ottawa, Calgary and Edmonton will join by summer, and with remaining 3G coverage areas (including southwestern Ontario, the Hamilton-Niagara corridor, Barrie, Kingston and Peterborough) joining by the Fall.  Coverage maps showing this rollout schedule are available on the Freedom Mobile website. LTE roaming will be available in the U.S. and Canada in early 2017.