VW's new ad campaign sets out to rebuild trust by featuring its greatest hits

By Gadjo Cardenas Sevilla

Volkswagen's new ad campaign is simple, touching and effective. Showing many of the great Volkswagen vehicles that have been a part of many people's lives and have built a reputation for reliability and quality for the company, shows that moving beyond last year's scandal is a top priority for the company. The ad itself is classic VW and manages to tug at the heartstrings of anyone who has been loyal to the brand or has been emotionally invested in its products. While the TV spot we see above is coming to Europe, the entire campaign will be global and will ecompass print and Internet advertising as well.

Source: VWVortex