Spotify invests in podcast advertising with Chartable, Podsights acquisitions

Embed from Getty Images

Spotify has just announced it bought two major podcast ad tech companies, Chartable and Podsights, to offer more features to its podcast advertisers and podcasters. Podsights will help its advertisers view more detailed information on who clicked on an ad and what actions they took (like buying the product).

As for Chartable, Spotify will offer the company's two promotional tools (SmartLinks and SmartPromos) to its podcasters. SmartLinks offers "shareable, trackable URLs that automatically route listeners to their podcasts." It'll provide data on both podcast clicks and downloads. While SmartPromos lets podcasters see which ads result in the most downloads, allowing them to measure the success of ad campaigns.

Source

VW's new ad campaign sets out to rebuild trust by featuring its greatest hits

By Gadjo Cardenas Sevilla

Volkswagen's new ad campaign is simple, touching and effective. Showing many of the great Volkswagen vehicles that have been a part of many people's lives and have built a reputation for reliability and quality for the company, shows that moving beyond last year's scandal is a top priority for the company. The ad itself is classic VW and manages to tug at the heartstrings of anyone who has been loyal to the brand or has been emotionally invested in its products. While the TV spot we see above is coming to Europe, the entire campaign will be global and will ecompass print and Internet advertising as well.

Source: VWVortex

SourceCode: Why WhatsApp shouldn't sell to Facebook

By Gadjo Cardenas Sevilla

iMessage is great, if you're on iOS. BBM is superb, if you use a BlackBerry smartphone. These messaging solutions keep people connected through WiFi or data networks without the high cost associated with SMS messages. WhatsApp is a cross-platform global smartphone solution that works across all major devices  and there were rumours today that Facebook was looking to buy it.

Click to read more ...