Spotify invests in podcast advertising with Chartable, Podsights acquisitions

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Spotify has just announced it bought two major podcast ad tech companies, Chartable and Podsights, to offer more features to its podcast advertisers and podcasters. Podsights will help its advertisers view more detailed information on who clicked on an ad and what actions they took (like buying the product).

As for Chartable, Spotify will offer the company's two promotional tools (SmartLinks and SmartPromos) to its podcasters. SmartLinks offers "shareable, trackable URLs that automatically route listeners to their podcasts." It'll provide data on both podcast clicks and downloads. While SmartPromos lets podcasters see which ads result in the most downloads, allowing them to measure the success of ad campaigns.

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