HubSpot stock price soars after acquisition rumours with Google

Photo: ReadWrite

HubSpot's stock price surged 8% on Tuesday, May 28, fueled by CNBC's David Faber reporting that Google's parent company, Alphabet, is considering an all-stock acquisition offer. Faber confirmed ongoing discussions between the two tech giants, stating, "My understanding is absolutely true, all-stock deal for Alphabet to acquire HubSpot."

Talks of a potential Google-HubSpot deal have been circulating for months. HubSpot, an AI-powered customer relationship platform for small and medium businesses, aims to streamline operations across various departments like marketing, sales, content, service, and commerce.

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Spotify invests in podcast advertising with Chartable, Podsights acquisitions

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Spotify has just announced it bought two major podcast ad tech companies, Chartable and Podsights, to offer more features to its podcast advertisers and podcasters. Podsights will help its advertisers view more detailed information on who clicked on an ad and what actions they took (like buying the product).

As for Chartable, Spotify will offer the company's two promotional tools (SmartLinks and SmartPromos) to its podcasters. SmartLinks offers "shareable, trackable URLs that automatically route listeners to their podcasts." It'll provide data on both podcast clicks and downloads. While SmartPromos lets podcasters see which ads result in the most downloads, allowing them to measure the success of ad campaigns.

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Ubisoft tries to keep cheaters at bay by acquiring anti-cheat company

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Ubisoft is taking a step forward to protecting its games from cheaters with its newest acquisition. The company's i3D.net subsidiary has purchased GameBlocks, the company behind the server-side anti-cheat tool FairFight. Ubisoft has already closed the deal but won't disclose how much it spent.

i3D plans to integrate FairFight into the ONE Gaming Hosting Platform that AAA publishers use and expand its cheat detection system's capabilities. The company also intends to support GameBlocks' existing customers.

Source: Engadget

Twitter reportedly in talks to buy Flipboard

We’re not quite sure what Twitter might want with Flipboard but there are talks that they want to purchase it. According to Re/Code, Twitter wants to buy Flipboard in an all-stock deal that would put Flipboard’s value over US$1 billion. Talks have begun at the start of the year supposedly. And it’s headed by Twitter’s CFO Anthony Noto.

Perhaps Twitter aims for Flipboard’s curation tools or even the advertising the news curator does. If there’s any truth to the reports, then we’d have to wait for a bit to hear from either or both companies.

Source: Re/Code | Via: The Next Web