HP and Movado expand smartwatch portfolio with over 25 new models

HP doesn't make it's own wearables but it does furnish a lot of the technology and functionality of some of its partnerships with the likes of Movado and its various sub brands. This partnership is resulting in a variety of fashion-focused smartwatches under various marquee brands.

Movado Group and HP are going  to bring smartwatch technology to its brand portfolio including Coach, HUGO BOSS, Lacoste, Juicy  Couture, Tommy Hilfiger, and Scuderia Ferrari at Baselworld 2016. The Movado brand launched one of its first connected timepieces, Movado BOLD Motion, with HP Inc. in 2015 and will introduce new styles for both men and women at the Baselworld Fair.

"Movado Group focuses on creating beautifully designed watches and these new smartwatch collections reflect, first and foremost our design-focused vision," stated Ricardo Quintero, President Movado Group. "Our collaboration with HP enables us to increase market share in the wearable technology sector with the introduction of striking timepieces enhanced with leading-edge technology. HP understands our vision of what consumers need and want."

Movado Group brings fashion, style and analogue design to the new wearable collections, while HP offers the tech smarts and incorporates its own hardware and software into the watch design. In addition to the usual watch functions such as time and date, there are vibrating notifications for calls, emails, texts, social media updates and calendar appointments. The digital display features a world clock which offers multiple time zones.  Other functions include activity trackers that are compatible with iOS (8+) and Android (4.4+).  Movado Group's new smartwatch collections will be launched in North America, Canada and Europe with over 25 new skus for both men and women starting at a retail price of $195.00.

"We value our relationship with Movado Group and look forward to continuing to expand our Engineered by HP platform through the Movado brand portfolio," said Bill Geiser, General Manager, Wearables and Smart Platforms at HP Inc. "Our legacy of innovation is helping fashion-forward brands infuse technology into their designs to give consumers the stylish timepieces they want, but that are more connected and responsive to the way they live today."

To learn more about Engineered by HP, please visit engineeredby.hp.com.