Volvo’s new ‘Highway Robbery’ campaign turns passing cars into generators

With the release of the new plug-in hybrid version of the Volvo XC90, the Swedish carmaker outed a new clever publicity stunt for said vehicle. Seemingly sketchy with the name “Highway Robbery,” what the video shows is actually a contraption of sorts along the southern California highway that pushed water into a generator when a car passed by. This turns the hydraulic power created by the cars passing by into electric power for the car. Alongside the road there is a shiny white XC90 T8 parked that gets all that power. A Jumbotron near the setup taunts driving passengers by displaying messages like “Thanks for the extra miles, Jeep.” A crafty marketing ploy, we have to say.

Source: The Verge