Apple's 'Crush'-ing blow: A tone-deaf ad backfires

The deep-seated disgust many felt towards Apple's latest iPad Pro commercial is understandable. A montage of cherished creative tools—a piano, paints, a record player, etc.—being obliterated by a hydraulic press is an alarming image. Especially considering the piano's potential lifespan dwarfs the fleeting relevance of a new gadget.

The message we got was this: Apple, a tech giant, is crushing everything beautiful and human in favour of a sleek, but ultimately disposable, device. They wanted us to think about the device's thinness—one of its biggest selling points—but it came at a cost of what looked like we're going to destroy everything else you use for creativity and expression.

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Apple shows off capabilities of the iPhone 11 series' Night Mode

Apple released a new ad on its YouTube that highlights the low-light capabilities of the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The video shows several Night Mode comparison shots, emphasizing how much better photos were taken in this mode look like. Night Mode is one of the significant new features in the iPhone 11 series. It makes use of the phone's AI software and the Apple A13 chip.

Source: MacRumors 

Apple’s new AirPods ad promotes its wireless charging case

This isn’t the first time Apple made an ad for its AirPods, but it is the first one highlighting the wireless charging case for this second-generation earbuds. It shows a bored or melancholic man getting ready for the day. He takes the AirPods and its case off a wireless charging pad before he heads outside. There he discovers ordinary street items are somehow bouncy like a trampoline. The song that plays in the background is “I Learnt Some Jazz Today,” adding vibrancy to this monochromatic video. The AirPods with its wireless charging case retails for $269, or you can get the wireless charging case on its own for $99. It will work with any Qi-based charging mats, like the Apple-exclusive Belkin model.

Reddit will soon offer promoted posts to advertisers on its mobile apps

Similar to what Facebook has done, Reddit is gearing up to sell promoted posts to its advertisers for both Android and iOS apps. According to Marketing Land, Reddit sent out an email to its advertisers about this claiming that its mobile users account for 41 percent of the time its users spend on the site. Promoted posts have been available for the desktop since 2016. Reddit promises to get the same targeting as the desktop ones, which is by interest, community, geography, and device. These will also get upvotes, downvotes, and comments. It’s coming on Monday, March 19 to iOS users and will hit Android devices in the coming weeks.

Source: CNET