Your iPhone might show you more ads in the future

Source: Apple

Apple is looking to amp up its ad business, which means you might see more ads on your iPhone in the future. A report from Bloomberg's Mark Gurman claims you might see more ads within first-party Apple apps like Maps and Podcasts. Apple apps like the App Store, News, and Stocks already serve some advertising to users, but now it's looking to branch to more apps. Gurman believes we'll see more ads in digital storefronts like Books and Podcasts, the TV+ app, and even Maps through search ads.

According to Gurman's Power On newsletter, Apple's advertising teams "gained a foothold" within its Services business earlier this year. Todd Teresi, who used to work for Eddy Cue during the time of the iAd network, started reporting to Cue again. And Teresi reportedly discussed expanding the ad arm of Apple, increasing its US$4 billion annual revenue to double digits. And the company needs to serve more ads to accomplish that goal.

Source

Apple shows off capabilities of the iPhone 11 series' Night Mode

Apple released a new ad on its YouTube that highlights the low-light capabilities of the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. The video shows several Night Mode comparison shots, emphasizing how much better photos were taken in this mode look like. Night Mode is one of the significant new features in the iPhone 11 series. It makes use of the phone's AI software and the Apple A13 chip.

Source: MacRumors 

Apple iPhone X ad focuses on selfies

The newest Apple commercial for the iPhone X puts the spotlight on you… or at least your selfies. Hoping to make you feel confident about taking those selfies and, more importantly, emphasizing that they’re the “greatest” at taking selfies (of course, that’s debatable), Apple used a Muhammad Ali monologue to set the commercials tone. The ad just shows many different selfies that emphasize the portrait capabilities of the phone.

Source: The Verge

New iPad Pro ads puts the spotlight on its augmented reality feature and the Apple Pencil

Two new Apple iPad Pro ads highlight a couple of important features of the tablets. One is the “Augmented Reality” ad that shows a girl biking around a city street when she spots a man quietly reading a newspaper on the bench. For some reason, she stops and decides to whip out her iPad Pro to show off how augmented reality can work in this scene. She drops some furniture around him. The short 15-second ad ends with the tagline: “A new way to augment reality.” The description in the video’s YouTube page says, “With iPad Pro + iOS 11, you can use augmented reality to literally transform the world around you. Your next computer might not be a computer.”

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