Your iPhone might show you more ads in the future

Source: Apple

Apple is looking to amp up its ad business, which means you might see more ads on your iPhone in the future. A report from Bloomberg's Mark Gurman claims you might see more ads within first-party Apple apps like Maps and Podcasts. Apple apps like the App Store, News, and Stocks already serve some advertising to users, but now it's looking to branch to more apps. Gurman believes we'll see more ads in digital storefronts like Books and Podcasts, the TV+ app, and even Maps through search ads.

According to Gurman's Power On newsletter, Apple's advertising teams "gained a foothold" within its Services business earlier this year. Todd Teresi, who used to work for Eddy Cue during the time of the iAd network, started reporting to Cue again. And Teresi reportedly discussed expanding the ad arm of Apple, increasing its US$4 billion annual revenue to double digits. And the company needs to serve more ads to accomplish that goal.

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