Sony reportedly plans to retire its Xperia C, M, and E brands for Xperia X

Sony has been in the process of rebranding its smartphone efforts; thus, the release of the Xperia X line during MWC 2016. With the new line out, it was seen as the end of the Xperia Z line. However, it looks like that isn’t the only line of products getting cut by Sony. According to reports from Chinese media, even the Xperia C, M, and E brands will be getting cut, while the Xperia X will be developed all the way up to 2018.

The Xperia Z brand was considered the line of premium devices from the Japanese brand, while the C, M, and E brands were more budget-friendly and highlighted specific features like waterproof ratings or battery life. The Xperia X line is seen to expand beyond just smartphones and incorporate all the different consumer electronics Sony develops. Not only is this seen as a way to consolidate its efforts but to also give them room to diversify outside of smartphones and into the growing Internet of Things market as well. Speculation about upcoming Xperia C, M, and E devices will be that they’ll be renamed to fit into the Xperia X brand.

Source: Xperia Blog | Via: SlashGear