CES 2017: LG boasts new Super UHD TV lineup with nano cell technology

LG unveiled the third generation LG SUPER UHD TV lineup featuring Nano Cell technology ahead of CES 2017. The new UHD TVs will render the most realistic images possible, creating highly nuanced, accurate colours while enabling wider viewing angles.

All of LG’s SUPER UHD TV models offer Active HDR with Dolby Vision allowing for multiple HDR formats, granting users access to the full spectrum of high-quality HDR content. And with the latest version of LG’s intuitive webOS smart TV platform, powerful audio capabilities coupled with the thin, aesthetically pleasing design of every LG SUPER UHD TV model, customers will have no trouble finding the perfect TV model to fit their needs and expectations.

Nano Cell LCD displays offer a technological advantage by employing uniformly-sized particles approximately one nanometer in diameter to create more subtle, accurate colours that can be viewed from wider angles than other TVs, including Quantum Dot displays. Ideal for large, high-resolution TVs, LG SUPER UHD TVs with Nano Cell deliver consistent colours at wider viewing angles with virtually no colour difference for viewers seated directly in front of the screen and those watching from a 60 degree angle.

Nano Cell achieves such impressive results by absorbing surplus light wavelengths, enhancing the purity of the colours displayed on the screen. These light absorbing capabilities allow LG’s new LCD displays to filter distinct colours with much greater precision, rendering each colour exactly as it was intended by the original content producer. For example, the colour green on conventional TVs can blend with other colour wavelengths – such as yellow or blue – causing the colour to fade and take on yellowish or cyan hues. LG Nano Cell dramatically reduces instances of colour fading, image instability and other colour degradation issues. Nano Cell technology also reduces on-screen light glow to maintain high picture quality even when the screen is surrounded by intense ambient lighting.