Demand for iPhone 8 wanes, Apple reportedly reduces production

Review: Apple iPhone 8 Plus

With the excitement surrounding the iPhone X, it seems to have overshadowed the new iPhone 8 devices. Reuters even quotes Rogers Communication’s chief executive who says demand for the iPhone 8 and 8 Plus have been “anemic.” This response from the public reportedly has Apple telling its suppliers in Taiwan to reduce production by nearly 50 percent in the following two months.

Apple’s shares fell nearly 3 percent on Thursday prompting analysts and investors to wonder about this staggered release of the company’s new devices. The iPhone X is expected to drop on November 3^rd. However, there are analysts that think the weak iPhone 8 sales won’t hurt Apple’s overall phone production as well as its revenue and margins as consumers might still consider buying older models. Demand might also surge once the new iPhone comes out—but again, that might not be for the iPhone 8.