Samsung Canada to open flagship experience store at Eaton Centre in Toronto

Samsung Canada is elevating its retail presence with a 21,000 sq. ft. innovative space at the heart of Toronto's Downtown core. The Eaton Centre location will provide Samsung a much-needed retail and technology experience, with a full calendar of engaging events and in-store features unlike any other Samsung retail footprint in Canada.

Eaton Centre currently has an Apple Store, a Microsoft Store, Best Buy Canada plus The Source and carrier stores. The Samsung retail store has prime location with street access and is steps from the TTC train station. This puts Samsung front and centre in Canada's busiest shopping intersection.

The timing of this store comes at the heels of the Galaxy S8 and Galaxy S8+ launch, which sees Samsung angling to gain back lost momentum in the smartphone market and once more differentiate itself from competitors with outstanding, and safe, products.

"Our new Samsung Experience Store at CF Toronto Eaton Centre is, simply, unlike anything we've ever launched before in Canada. From the moment our guests join us, they will experience the Samsung Galaxy Life connected ecosystem. The dynamic and innovative space will bring our guests closer to the Samsung brand and our latest innovation, enabling them to get closer to what they are passionate about and reach their full potential" said Patricia Heath, Vice President, Retail Excellence, Samsung Canada. Below is a roundup of what the space will offer.

• A Canadian-first, fully functioning Samsung demo kitchen, allowing visitors to watch cooking demonstrations, get involved in their passion for cooking and delight their senses and taste-buds with on-site culinary creations
• Interactive Samsung Gear VR and Gear360 zones to 'transport' visitors across Canada, over rollercoasters and beyond
• The full Samsung lineup of smartphones and tablets, with an expansive assortment of mobile accessories to personalize guests' favourite Samsung device
• A luxe TV experience zone ready to showcase amazing Samsung picture, sound and design innovations, and allow guests to indulge themselves in their passion for entertainment
• Onsite Samsung Smart Service and trained Galaxy Consultants will guide guests through the experience, answer questions and provide technical support and repairs for mobile products. In addition, Samsung mobile device owners will also be able to coordinate 1:1, in-person sessions with Galaxy Consultants at CF Toronto Eaton Centre

The space ushers in a new era of retail excellence for Samsung's Canadian operations. Designed by award-winning Canadian design firm, Quadrangle, it will feature a fluid, contemporary design that will delight visitors through a variety of innovative, hands-on experiences.

"We were thrilled about the potential of this opportunity," commented George Foussias, Design Director, Quadrangle. "Our expertise in realizing bold retail interiors and technologically-rich environments paired with Samsung's dedication to innovation allowed us to create a completely immersive environment: a touchpoint for consumers to access and experience the Samsung ecosystem in a brand new way."