Samsung Canada brings Seoul to Toronto at the new Samsung Experience Store

Chef Kristen Kish

 By Sonya Davidson

Samsung Canada officially announced the grand opening of the largest Samsung Experience Store in Canada with a splashy event last night for consumers, media and VIPs. Located in the Eaton Centre (Yonge & Dundas) guests were invited to walk through a tunnel of mirrors and discover heart and "Seoul" of Korea while exploring the various interactive spaces in the store. 

Samsung brought in Chef Kristen Kish, winner of Top Chef Season 10, to create her interpretation of classic Korean dishes for guests to enjoy at hte Samsung Chef Collection Kitchen. Visual artist Song Dahae live painted large murals which guests could take pieces of their choice and create phone cases. KPOP station gave the opportunity for visitors to drop in and get styled for a fun experience. Aerial acrobats suspended from the ceiling in the centre of the store.

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Samsung Canada to open flagship experience store at Eaton Centre in Toronto

Samsung Canada is elevating its retail presence with a 21,000 sq. ft. innovative space at the hear of Toronto's Downtown core. The Eaton Centre location will provide Samsung a much-needed retail and technology experience, with a full calendar of engaging events and in-store features unlike any other Samsung retail footprint in Canada.

Eaton Centre currently has an Apple Store, a Microsoft Store, Best Buy Canada plus The Source and carrier stores. The Samsung retail store has prime location with street access and is steps from the TTC train station. This puts Samsung front and centre in Canada's busiest shopping intersection.

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