Original shows from Facebook are supposedly in your future with new partnerships

James Martin/CNET

You don’t need to be following Facebook so closely to know that video is a big feature for the social network. And now it seems Facebook wants to grow this segment further with partnerships it reportedly has lined up with some big media companies. A Reuters report claims the likes of Buzzfeed, Vox, Attn, and Group Nine Media (which is known for NowThis, The Dodo, and Thrillist) have signed deals with Facebook to develop scripted and unscripted shows for the platform. The scripted shows will be owned by Facebook and will run around 20 to 30 minutes, while the shorter unscripted clips will run five to 10 minutes and won’t be owned by the social network. There will be ads included in both shows. It’s rumoured that Facebook is willing to pay up to US$250,000 for the scripted, longer shows.

While Facebook won’t comment about the deal yet, this move is seen as a way for Facebook to go up against the likes of YouTube and Snapchat when it comes to generating advertising dollars for its platform. It’s also something that might entice users to stay on Facebook longer they plan to.

Source: CNET