American Express launches Cobalt credit card aimed at millennials

"Cobalt is a card designed by millennials for millennials. This generation enjoys a very social lifestyle and seeks out a wide variety of experiences", said Megan McKee, Vice President, New Product Development for American Express Canada. "With this Card, Canadians get rewarded for the purchases they're already making, whether it's their daily coffee and subway ride to work, or their nights in with takeout and friends."

The Cobalt Card, a new style of credit card designed specifically to meet the needs of millennial consumers in Canada. The new card is uniquely designed with the social lifestyle of young professionals in mind - a generation whose spending habits reveal a passion for food, travel and entertainment. 

Cobalt rewards Cardmembers for the purchases they're already making, featuring Canada'scurrent highest ongoing points accelerator for food and drinks, including grocery. Cobalt Cardmembers also earn double the points on travel, including flights, hotels, public transit, taxis, and gas. Additionally, Cardmembers will enjoy many of the perks American Express is known for including access to some of the hottest shows through Front Of The Line and other exclusive offers.