ChickAdvisor uses Push and Pull to help match consumers and brands

 

ChickAdvisor, A Canadian-created pioneer of consumer brand engagement in Canada, created a real-time engagement tool that allows brands to reach their target consumers better than ever before. Dubbed “Dispatch,” the real-time offering combines both in-browser push notifications and embedded chat capabilities. 

The PUSH feature has consumers to “opt-in” for notifications, which allows companies to develop highly-curated messages that will land directly on consumers’ screens, all without any personal information (ex. email address). In layman's terms, this allows brands to say exactly what they want (up to 90 characters), when they want, directly to those who care about their brand: no more competing for attention in a brand-and-email-saturated inbox. 

The PULL component follows the traditional bot-messaging style of consumer engagement, wherein once attention the has been earned, the conversation is then handed-off to the hosted chat platform of the brand’s choice (ex. Facebook chat, their direct website, etc.) 

Think of it as real-time consumer engagement tool. When packaged, Dispatch is adding a very important piece of integration that drives better engagement and sales for brands.