ChickAdvisor uses Push and Pull to help match consumers and brands

 

ChickAdvisor, A Canadian-created pioneer of consumer brand engagement in Canada, created a real-time engagement tool that allows brands to reach their target consumers better than ever before. Dubbed “Dispatch,” the real-time offering combines both in-browser push notifications and embedded chat capabilities. 

The PUSH feature has consumers to “opt-in” for notifications, which allows companies to develop highly-curated messages that will land directly on consumers’ screens, all without any personal information (ex. email address). In layman's terms, this allows brands to say exactly what they want (up to 90 characters), when they want, directly to those who care about their brand: no more competing for attention in a brand-and-email-saturated inbox. 

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ChickAdvisor launches more family-centric review site, FamilyRated

ChickAdvisor just launched a new review platform that centers on the opinion of families. Aptly called FamilyRated, the site is where you can read and write reviews about common household items. The site was created by ChickAdvisor’s co-founders Ali and Alex de Bold after they saw a demand from within their existing community to have a space devoted to the family. “Time is a precious commodity. So when you’re buying something, you need to get it—and get it right the first time. No one wants to stand in line to return something, especially not with a child,” Ali says.

On top of reading and writing reviews, FamilyRated is giving its members a chance to try out new products for free through the site’s Family Rated Club. Reviewers can share their thoughts on their own social media accounts, giving these new brands and merchandise a new way to reach larger audiences.