GM brings Maven City app-driven car-sharing service to Canada

By Gadjo Cardenas Sevilla

Car sharing reduces congestion and helps everyone get there faster. Each shared car takes about 10 private cars off the road, and thanks to Maven, car ownership in Toronto is no longer necessary. - GM

GM has been looking at various possibilities for the future. It is all-in on EVs and has brought both the Volt hybrid and Bolt EV to market, it has brought innovative Cadillac car-rental model with BOOK by Cadillac which ensures a new, fully gassed up Cadillac delivered right to your door every month.

For the rest of us, there's Maven, which is GM's car-sharing service.  Maven is a personal mobility app that provides on-demand vehicle access for everyday life. Pricing is arounf $9.00 per hour for compact cars. GM is also entering a market with various incumbents, including Car2Go, Turo, Enterprise CarShare and the leading provider in Toronto, ZipCar.ca.

Members enjoy all the benefits of car ownership without the hassle, upkeep and cost. Vehicles are available by the hour, day, week or month. All reservations include gas and insurance (minus a deductible). Maven leverages GM’s portfolio of Chevrolet, Buick, GMC and Cadillac vehicles.

"Maven is making car sharing easier for Torontonians by giving them a smart, simple way to reserve a car when they need one. They can quickly and easily sign up to use Maven City roundtrip car sharing for hanging out with friends in Dundas West, brunching in Leslieville or escaping the city in Prince Edward County or cottage country.

Car sharing reduces congestion and helps everyone get there faster. Each shared car takes about 10 private cars off the road, and thanks to Maven, car ownership in Toronto is no longer necessary.

On average, people who use roundtrip car sharing are more likely to leverage transportation options, including bus, rail, walking, biking and carpooling. Maven removes the barriers to sharing with a simple, intuitive app. A broad vehicle portfolio is available on-demand and located around the corner from where members live, work and play."

DETAILS

• There are no signup or membership fees, so members only pay when they’re in a car.
• Rates start as low as $9 per hour (CAD), including gas and insurance (minus a deductible).
• Maven will offer 40 vehicles initially, including Chevrolet Cruze, Malibu, Tahoe, Trax and Volt; GMC Acadia and Yukon; and Cadillac ATS and XT5.
• Maven carefully selected parking locations convenient to where our members want to be, including Bloor West Village, Liberty Village, King West, The Entertainment District, City Place, Yonge/Eglinton, Leslieville, Ryerson University, The Danforth, Financial District, Little Italy and Eaton Centre.
• Maven cars are packed with technology, including OnStar, Wi-Fi, Apple CarPlay and Android Auto, as well as SiriusXM Radio.