GM brings Maven City app-driven car-sharing service to Canada
Wednesday, February 14, 2018 at 9:23AM 
By Gadjo Cardenas Sevilla
Car sharing reduces congestion and helps everyone get there faster. Each shared car takes about 10 private cars off the road, and thanks to Maven, car ownership in Toronto is no longer necessary. - GM
GM has been looking at various possibilities for the future. It is all-in on EVs and has brought both the Volt hybrid and Bolt EV to market, it has brought innovative Cadillac car-rental model with BOOK by Cadillac which ensures a new, fully gassed up Cadillac delivered right to your door every month.
For the rest of us, there's Maven, which is GM's car-sharing service. Maven is a personal mobility app that provides on-demand vehicle access for everyday life. Pricing is arounf $9.00 per hour for compact cars. GM is also entering a market with various incumbents, including Car2Go, Turo, Enterprise CarShare and the leading provider in Toronto, ZipCar.ca.