Pinterest can now help you search for images by skin tone

A new feature Pinterest is rolling out in beta will make it easier for you to search for looks you want to achieve. When you filter hair and beauty searches, it can be refined further by skin tone ranges. This new feature comes after the social media platform found that 70 percent of the people who answered its survey used Pinterest to look for everyday looks and styles. It took a bit of work to get this feature right as lighting, shadows, and other factors were needed to be considered when programming its search filters to identify skin tones. Pinterest tapped third-party beauty app ModiFace and its facial data library to train its algorithms to properly identify skin tones in different lighting conditions. The social media platform promises that when users search for skin tones that information will not be stored or be used for advertising purposes. And Pinterest promises to continue developing this feature as well as other more inclusive search options for its users in order for them to get more personalized results.

Source: The Verge