Pinterest unveils new campaign for the holidays featuring creators and celebrities

Holiday season has officially kicked off and our list of who we want to give gifts to is on our minds. Pinterest has unveiled a new campaign featuring some of today's most adored celebrities and creators. To find the perfect gift for everyone on our list, the sharing platform of brilliant ideas (yes, that's what I call it) has neatly pulled together some thoughtful and inspiring gift guides for our shopping ease. 

New product features will help users find all the gift ideas in one place seamlessly. What to expect?

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Pinterest introduces body type ranges in search

Image: Pinterest

Looking for fashion inspiration that reflects your unique style? Pinterest is making it easier than ever with the launch of body type ranges, a new search tool for women's fashion and wedding ideas. As Pinterest describes it, body type ranges put the power of choice in your hands. You can select your preferences from four body type ranges to see personalized search results that resonate with you.

Body type ranges are powered by Pinterest's innovative body type technology, which uses sophisticated algorithms to identify diverse body shapes and sizes across billions of images. Pinterest says it is committed to developing artificial intelligence-powered features that empower users, not exploit them.

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Pinterest introduces mobile deep links for retailers

Pinterest has announced the launch of mobile deep links for shopping ads as a new way to help users go from discovery to purchase while increasing conversion for retailers. 

Mobile deep links will instantly direct Pinterest users to a specific page in their mobile app, making it a more fluid way for consumers to shop for products after clicking on a shopping ad they discovered on the platform.

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Pinterest relaunches 'Pinterest Academy' learning resource

Graphic: Pinterest

If you want to get better at using Pinterest as a marketing avenue, the platform launched its refreshed Pinterest Academy education resource. The e-learning site offers courses and insights to understand Pinterest better. The refreshed courses focus on the new elements of the platform with a larger focus on video (via Idea Pins) and the new visual elements.

There are over twice as many courses in the Pinterest Academy. It teaches everything from "foundational knowledge, like Pinterest ad formats or on-platform measurement tools" to Pinterest trends, which will come in handy if you're planning your strategy on the site. There are also new achievement badges you can show off when you complete an element/lesson. Pinterest Academy courses are available globally in English, with French, Italian, Spanish, German, Japanese, and Portuguese languages coming later this year.

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