Pinterest brings new watch tab to mobile

Pinterest redesigns its home feed to bring a new "watch" tab alongside its "browse" section. This new tab offers a full-screen feed of Idea Pins (a.k.a. multi-page, portrait video format similar). You will see the best Idea Pins relevant to your interests and preferences. As for the "browse" tab, Pinterest says it is "an evolution of Pinterest's traditional inspiration feed." This new look is rolling out to both Android and iOS users.

Source: Pinterest

Pinterest launches Creator Originals series

Pinterest

Pinterest wants to inspire its users with a new video series on its platform. Creator Originals features over 100 creators from 10 countries. According to the company, they represent "the best of Pinterest." Creator Originals will start showing up on the platform today until January 2022. Each creator will release a series of original Idea Pins on specific themes. 

You can check out the new original programming in the Daily Inspiration section on the search tab starting tomorrow, October 21. You can view the Idea Pins on their own or watch them sequentially. You can check out some of the Creator Originals to expect under the cut. 

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Pinterest to hold second annual global Creators Festival on Oct. 20

Pinterest will be holding its Creators Festival in the coming month. The second global virtual event will feature internationally recognized talent from top emerging creators. You can expect to hear from Pinterest's executives and special guests as they talk about the site's newest creator products, experiences, and features on October 20. It will be hosted in countries like Canada, the US, Australia, the UK, Germany, and France.

The hour-long, live-streamed event will touch on topics, including growing an inspired audience, launching a brand, monetizing content, creating high-quality content, and tackling issues like creator burnout. You can register to attend the event here.

Pinterest makes it easier for BIPOC users to find hair inspo

Pinterest recently introduced a new search feature that makes it easier for Black, Brown, Indigenous, Latinx, and other POC users to discover hair inspiration on the visual discovery site that suits their hair types. The company developed the hair pattern search with BIPOC users in mind. The technology Pinterest developed detected hair patterns in over 500 million images. Pinterest's Head of Inclusive Product, Annie Ta, worked with BIPOC creators and Pinners like Editorial Hair Stylist and Global Artistic Director of Amika, Naeemah LaFond, to help build and design the product.

When you search for broader terms like "short hair" or "summer hairstyles," the new hair pattern buttons will help you narrow down results. It uses computer vision-powered object detection to let you refine your search with six different hair patterns: protective, coily, curly, wavy, straight, and shaved/bald. Canada is among the countries to get this feature first on the web and mobile. We join the UK, US, Ireland, Australia, and New Zealand. The company plans to roll this out in more locations over the coming months.