Pinterest makes it easier for BIPOC users to find hair inspo

Pinterest recently introduced a new search feature that makes it easier for Black, Brown, Indigenous, Latinx, and other POC users to discover hair inspiration on the visual discovery site that suits their hair types. The company developed the hair pattern search with BIPOC users in mind. The technology Pinterest developed detected hair patterns in over 500 million images. Pinterest's Head of Inclusive Product, Annie Ta, worked with BIPOC creators and Pinners like Editorial Hair Stylist and Global Artistic Director of Amika, Naeemah LaFond, to help build and design the product.

When you search for broader terms like "short hair" or "summer hairstyles," the new hair pattern buttons will help you narrow down results. It uses computer vision-powered object detection to let you refine your search with six different hair patterns: protective, coily, curly, wavy, straight, and shaved/bald. Canada is among the countries to get this feature first on the web and mobile. We join the UK, US, Ireland, Australia, and New Zealand. The company plans to roll this out in more locations over the coming months.