Pinterest introduces body type ranges in search

Image: Pinterest

Looking for fashion inspiration that reflects your unique style? Pinterest is making it easier than ever with the launch of body type ranges, a new search tool for women's fashion and wedding ideas. As Pinterest describes it, body type ranges put the power of choice in your hands. You can select your preferences from four body type ranges to see personalized search results that resonate with you.

Body type ranges are powered by Pinterest's innovative body type technology, which uses sophisticated algorithms to identify diverse body shapes and sizes across billions of images. Pinterest says it is committed to developing artificial intelligence-powered features that empower users, not exploit them.

Alongside the launch, Pinterest showcased a curated selection of size-inclusive brands on the search landing page. Discover your new favourites from Eloquii, Mara Hoffman, and more!

Body type ranges are currently available for women's fashion and wedding searches in the US, with testing underway in Canada. Expect to see it expand to men's fashion later this year, followed by additional categories and international markets.

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