Snapchat lets creators show subscriber counts

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It might now be easier for brands and Snapchat creators to discuss deals as the social network now gives its creators the option to show their subscriber count. They don't have to show it if they want, but, for the first time, they have the option to turn it on.

Before this, brands would need to ask the creators about their subscribers to read a creator's reach better. With this public-facing feature, the brands have more to work with, and the creators who want to show off their numbers can do so.

Snap told The Verge in a statement, "We've listened to feedback from our creator community and many of them expressed interest in having the option to show that their community on Snapchat is growing."

In September, Snap also introduced creator profiles to Snapchat to help its users receive insight into their audience.