A portion of Apple's (PRODUCT)RED proceeds will go to COVID-19 response efforts

While Apple's (PRODUCT)RED proceeds usually go to HIV/AIDS assistance, the company plans to allocate a portion of the proceeds to COVID-19 response efforts from now until September 30. Apple hasn't said how much of the donations will go to Global Fund's COVID-19 Response. Still, it will apply to all (PRODUCT)RED gadgets and accessories, including the soon-to-be-available (PRODUCT)RED variant of the new iPhone SE.

(PRODUCT)RED is an ongoing partnership between RED and major companies like Apple, Starbucks, and Nike to help raise funds, spread awareness, and eradicate HIV/AIDS in African countries. Apple doesn't disclose how much money it redirects to the charity. But this isn't the first COVID-19-related assistance the tech giant is offering. Right now, it's working with Google to develop a contact-tracing system for mobile devices.

Source: 9to5Mac