Entries in (PRODUCT)RED (2)

Thursday
Apr162020

A portion of Apple's (PRODUCT)RED proceeds will go to COVID-19 response efforts

While Apple's (PRODUCT)RED proceeds usually go to HIV/AIDS assistance, the company plans to allocate a portion of the proceeds to COVID-19 response efforts from now until September 30. Apple hasn't said how much of the donations will go to Global Fund's COVID-19 Response. Still, it will apply to all (PRODUCT)RED gadgets and accessories, including the soon-to-be-available (PRODUCT)RED variant of the new iPhone SE.

(PRODUCT)RED is an ongoing partnership between RED and major companies like Apple, Starbucks, and Nike to help raise funds, spread awareness, and eradicate HIV/AIDS in African countries. Apple doesn't disclose how much money it redirects to the charity. But this isn't the first COVID-19-related assistance the tech giant is offering. Right now, it's working with Google to develop a contact-tracing system for mobile devices.

Source: 9to5Mac

Tuesday
Dec312019

Apple Watch Series 5 might get (PRODUCT)RED variant in 2020

New rumours claim Apple will be expanding its Watch Series 5 lineup to include a new (PRODUCT)RED variant sometime next year. The Apple Watch reportedly showed up in an unspecified Apple database describing that this variant will be an aluminum model with a red finish similar to the iPod touch. The (PRODUCT)RED model will reportedly be offered alongside the silver, space gray, and gold aluminum casing options.

What isn't clear is when the model will be introduced. Apple donates a portion of proceeds from every (PRODUCT)RED devices sold to The Global Fund to Fight AIDS, Tuberculosis, and Malaria. Apple has sold a wide array of (PRODUCT) RED gadgets, including iPhones, iPad cases, and Beats audio accessories.

Source: MacRumors