Netflix promises to stop billing inactive accounts
Do you have a Netflix account that you haven't used in a long time? The company will help make it easy for you to ditch the account by automatically pausing subscription payments if you haven't used it in two years. The move was revealed last Thursday in a letter to investors released along with its second-quarter earnings. Netflix acknowledges that it will take a "slight hit" to its revenue, but the long-term goal is customer satisfaction. And that it would be easy for you to jump back into your account, too.
"While this change resulted in a slight hit to revenue, we believe that pro-consumer policies like this are the right thing to do and that the long term benefits will outweigh the short term costs," the letter explained. "In a world where consumers have many subscriptions, auto-pause on billing after an extended period of non-use should be how leading services operate."
Source: Deadline
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