How To Use Software To Become A Successful Bookie

Online gambling is one of the fastest-growing industries in North America. In the United States alone, per a report from MarketWatch, the online gambling compound annual growth rate (CAGR) will be 15% from 2020 through 2025.

The massive growth in online gambling, especially the expected increase in online sports betting, has led traditional land-based casino operators like MGM and Caesars Entertainment to develop internet betting products. So far, Wall Street is bullish on those companies' prospects to grow and profit from the trend.

Growth in the industry is due to technological advancements. But the technological advances aren't just for companies like Caesars and MGM. Software technology in the sports betting and casino space is available to any person who wishes to create an internet-based gambling business. 

Bookies use pay per head services 

What is a bookie? More than likely, that’s your first question. Bookmakers accept wagers on sports, casino, or horse racing events. They charge a fee by providing a service. 

Players or bettors call bookie agents. The agent creates an account and the player bets through the account. Nowadays, advanced bookie software allows anyone to start and run a successful bookmaking company.  

Local bookies have understood the power of technology since at least 1997. Most bookies started using excel sheets shortly after Microsoft came out with the product. Companies began offering software solutions for bookies around the same time.

Sportsbook software makes it easy for anyone to become a bookie. All you must do is sign-up with a price per head company. 

Signing up with the right per head company is critical. Check out the top five things you must look for in your PPH sports partner. 

1. A payment and collection solution – The most crucial part of running a business is paying and getting paid. If the company you partner with doesn’t have a way for you to pay your customers or allow them to pay you, things could go wrong.

2. Turn-key solutions – Your per head partner should allow you to provide free betting software to your customers. The company you sign up with must also have an oddsmaking process. Bookmakers shouldn't have to create odds.

3. Sticky digital platforms – Any online-based service company's goal is to keep customers on their sites. Google wants us to use Google products like YouTube. Facebook wants us to spend vast amounts of time on Instagram or Facebook. The more we spend time on a platform, the more valuable we are as a customer.

Once you become a bookie, you will realize the more your clients stay on your digital platforms, the likelier they are to make bets, which makes you money. You want to offer sticky digital platforms. 

Like a live betting platform that offers game trackers and video streams, companies that provide premium platforms are paramount to creating a profitable sportsbook software site. Also, you must have an option to offer racebook betting. Having a casino with the latest 3D games is another plus. 

4. Mobile solutions – Online betting is on an upward trend. Within the trend is mobile betting. The sports betting agent organization you sign up with must offer mobility that includes the top two smartphone software operating systems, Apple iOS, and Android. Even customers with lesser-known phones, like the TCL 10 Pro, should have access to their sports betting accounts.

5. A customer-first attitude – Some pay per head sites charge you per head for using their software and then forget about you. They don’t look to add products with your best interest in mind. Find a company that wants you to succeed. Don’t go with a fly by night organization.

After reading the top five, you may have noticed something. Most of the things you require to become a successful bookie are the same things every online-based business requires to make money.

The key to becoming a bookie is to partner with a top PPH sportsbook company. Choose one that offers a way for you to pay and get paid, offers turn-key solutions, provides sticky digital platforms, is fully mobile, and has a customer-centric philosophy.