Roku unveils "Roku Originals"

In January, Roku announced the acquisition of streaming platform Quibi. Today Roku announces the content will be re-branded as "Roku Originals" and will be launched on The Roku Channel. Roku Originals will also be used moving forward for future original programming for the channel - the home of free, ad-supported entertainment on the Roku platform for viewers across Canada. 

What can we expect from Roku Originals? Award-winning scripted entertainment and engaging documentaries, to new breakout unscripted series, Roku Originals will give viewers free access to bold, fresh entertainment from the biggest names in Hollywood. Viewers can enjoy relevant, diverse entertainment that is accessible to everyone, everywhere The Roku Channel is available. More than 75 Roku Originals, including a dozen unreleased series, will debut for the first time on The Roku Channel this year.

Sweta Patel, Vice-President of Engagement Growth Marketing, at Roku mentioned in the announcement that the premium content will be relevant, fun and thought-provoking with something for everyone. We can expect to see A-list Hollywood stars including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth to name a few.

Roku Originals will join The Roku Channel’s diverse lineup of more than 25,000 free movies and programs. In addition to Roku streaming players, The Roku Channel is available on Roku TV™ models produced by TCL, Hisense, Sharp, RCA, Westinghouse and Sanyo.

More details on Roku Originals expected this May.