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Friday
Jul022021

Apple extends partnership with (RED), will continue to give 100% of proceeds to pandemic relief until December 30

The pandemic might seem like it's over in parts of the world, but it's still a big problem in others. So, Apple, through the extension of its partnership with (RED), will continue to redirect 100% of eligible proceeds from its PRODUCT(RED) line to Global Fund's COVID-19 relief efforts. Last year, Apple extended this COVID-19 relief effort until June 30, 2021, and now, the company will do so until December 30. 

Apple updated its PRODUCT(RED) page to note that all donations from sales will that usually go to helping fight HIV/AIDS will be temporarily redirected to pandemic relief. In April 2020, Apple and (RED) started offering a portion of eligible proceeds to COVID-19 relief, but it's been bumped to 100% now.

Source: 9to5Mac

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