TikTok and Shopify bring e-commerce into app, pilot test in Canada kicks off soon

Kylie Jenner's Kylie Cosmetics brand is among the early adopters of the new service (Source: TikTok x Shopify)

After announcing their partnership in October, TikTok and Shopify are ready to test its TikTok Shopping feature with select Shopify merchants. The pilot has kicked off in the US and UK, with Canadian merchants getting access to the feature in the coming weeks. 

Shopify merchants with a TikTok For Business account will soon get the option to add a Shopping tab on their profiles and sync their product catalogs to have a mini-storefront on the platform. They will also get the option to tag products in TikTok videos, which will link out to their storefront for checkout.

Source: TechCrunch