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Thursday
Jan132022

L'Oreal Colorsonic improves the hair dyeing experience at home

If there's one creature comfort we've missed while in this pandemic, it's being able to dye or get our hair styled in a salon. Almost two years since it started, L'Oreal plans to offer a solution with a new hair dye magic wanted it introduced at CES 2022.

The L'Oreal Colorsonic is a handheld device that makes the hair colouring process more consistent and less messy. It uses recyclable cartridges of dye inserted into the handle. It then mixes and distributes the product to the oscillating nozzle. All you need to do is brush the Colorsonic over your hair like you would any comb and allow the dye to be deposited onto your hair. The nozzle moves 300 times per minute to cover the hair effectively. Those with hair that grows past their shoulders can use an included attachment.

Like with other at-home colour kits, you'll then just rinse it out after 30 minutes. Any remaining dye can be saved for future touch-ups. The Colorsonic can determine the correct dose of hair dye to be released for your hair.

Source: L'Oreal

L'Oreal offers over 40 shades you can choose from, which you can get through a digital questionnaire and recommendation service provided by the company. Once you select your colour and appropriate amount, it will be delivered to your home with protective gloves that can be reused up to 10 times, helping to eliminate single-use gloves 

L'Oreal plans to launch the Colorsonic sometime in 2023. 

Source: (1) + (2)

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