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Wednesday
Oct192022

Bumble dating app brings Ted Lasso's Bantr to life

Bumble, the women-first dating and social networking app, has recently partnered with Apple’s global hit Emmy Award-winning comedy Ted Lasso to let members experience Bantr, the fictitious dating app featured on the show.

A weekly Bantr Live experience will be available free of charge in Bumble’s Date Mode and people on Bumble can RSVP directly within the app. 

In the show, Bantr requires people to chat without seeing any pictures of the other person and create a connection over what is written. The Ted Lasso branded experience within the Bumble app mirrors this format by putting personality first and connecting people in a fun, pressure-free way to briefly chat with a timed conversation without any photos shared. After three minutes, each person will be asked if they would like to continue the conversation and if both people choose to match, their chat will live in their Date Mode queue and their profile will then be available to view.

“As huge fans of Ted Lasso, we were so excited to bring the Bantr Live experience to our community,” said Olivia Yu, Global VP of Partnerships. “The spirit and themes of the show connect deeply with our mission and values, and the premise of Bantr is a dating experience many of our members have expressed interest in over the years. Bantr Live enables our community to connect with someone unexpected and learn more about a person before seeing them. We look forward to people on Bumble having fun with Bantr Live and connecting and dating in a new and exciting way.”

A countdown clock will live at the top of each Bumble member’s screen to remind them to RSVP for Bantr Live. Once the event begins each week, those playing will be automatically connected to someone based on their location, age and gender preferences.

Bantr Live is available to the Bumble community in the US, Canada, United Kingdom and Australia, and will take place each week for the remainder of the year. Bumble members can RSVP to each weekly event and will be reminded in the app when the experience approaches. Additionally, folks on Bumble will have access to redeem a two-month subscription to Apple TV+.

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