Fitbit is reportedly working on a wearable for preteens

Fitbit Ace 3 (Source: Fitbit)

Fitbit is supposedly working on a new wearable device that's targeting preteens. The goal is to "help older kids form healthy relationships with their phones and social media" and "encourage physical activity." This device is internally code-named Project Eleven and Google's Australian Fitbit team is heading the initiative. We're expected to see this device sometime in 2024. But an employee mentioned in a report that there's still a lot of work to be done to complete this device. Fitbit is looking to court a new segment to use its devices and this is one way to do that.

The wearable will supposedly have GPS and cellular connectivity, which are more features than the current kid-centric Fitbit devices like the Ace 3. This rumoured device will also offer location tracking and the ability to call an adult with a touch of a button. You won't need a smartphone for it to work on the go. Project Eleven will also "encourage physical activity" similar to the Ace 3. That device enables activity tracking and buzzes every 50 minutes to remind kids to get up and move.

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