Meta plans to offer more monetization options for Facebook Reels creators

Source: Meta

Meta has rolled out Facebook Reels globally. And if you're a creator in Canada, the US, and Mexico that's part of Meta's in-stream ads program, you're eligible to monetize your publicly-shared Reels with ads. By mid-March, the company plans to expand these tests to creators in nearly all countries where in-stream ads are available.

The company promises to build direct monetization options in Facebook Reels to help creators earn more. One way is through its Facebook Reels Overlay Ads, which all creators in Canada, the US, and Mexico are getting access to (other countries to follow in the coming weeks). 

There will be two formats for these ads:

• Banner ads: appear as a semi-transparent overlay at the bottom of a Facebook Reel 
• Sticker ads: a static image ad that can be placed by a creator anywhere within their reel

Meta says these "non-interruptive" ads allow creators to earn a portion of the ad revenue. The company also plans to test Stars on Facebook Reels in the coming weeks. This feature will enable viewers to buy and send Stars to Reels creators they support.

You can learn more about the Facebook Reels updates here.