Xbox announces latest collaboration with OVO SOUND artist, Roy Woods

Xbox Canada just announced an exciting new collaboration with OVO SOUND artist, Roy Woods to design an exclusive capsule collection that's inspired by Woods' upcoming album, Mixed Emotions, will include a custom Xbox Series S, Xbox Wireless Controller and apparel. 

With the Xbox Series S serving as a blank canvas, The Canadian singer, rapper and songwriter who's signed to OVO Sound, the record label co-founded by Drake, takes his fans on the journey of his creative process, transforming Xbox’s smallest, sleekest console yet into a one-of-a-kind work of art. In the initial design stages, Woods looked to cover art from his favourite artists before ultimately landing on a design that was inspired by his upcoming album.

“Xbox was my very first console. Fourteen years ago, from when I first started playing on it, I would have never expected the opportunity to create my very own capsule collection with the brand,” said Woods. “As a long-time Xbox fan and player, the Xbox Series S gave me the perfect amount of space to tell my story and bring my creative visions and passions to life. I chose the ‘pop art-esque’ design you see on the console as I felt that it could speak more to others and tell the story that I wanted to tell my fans.” 

Beginning today at 2:30 p.m. ET, Xbox and Roy Woods fans are encouraged to visit @XboxCanada’s Instagram page and leave questions for Roy on his upcoming capsule collection. Answers will be revealed during an ‘ask-me-anything’ event on the brand’s Instagram page on Friday, May 13th at 2:00 p.m. ET. 

Loyal Xbox and Roy Woods fans also have a chance to win the artist’s special capsule collection or limited-edition hoodies through a one-day social media contest, held at @XboxCanada’s Twitter page.