Facebook increases Reels max length to 90 seconds
Saturday, March 4, 2023 at 7:59AM 
Image: Meta
Meta is increasing the maximum length of Facebook's Reels up to 90 seconds. This is a 30-second increase from its existing time limit. Instagram Reels already extended its limit to 90 seconds last July. But both still fall far short of TikTok's maximum length of 10 minutes. Facebook users will also soon get the option to automatically sync their clips to a song's beat. Meta calls this upcoming feature Grooves, which will use "visual beat technology" to automatically align motion to the beat of a song.
Facebook Reels users will also get an easy way to generate Reels from memories alongside using trending templates for your videos. Meta says Reels is its fastest-growing format, with Reels plays on both Facebook and Instagram more than doubling over the past year and Reels getting double the reshares in the last six months as well.
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