OREO Space Dunk blasts-off!

The OREO brand is kicking off the year with some otherworldly news. OREO Space Dunk cookies have gone out-of-this-world. Yes, really! One of the OREO packs took a journey to space 120,000 feet up where footage was captured to mark the flight.

A giant leap for cookie kind, OREO fans can soon get their taste and expect a cookie so (inter)stellar --  it is stuf'd with layers of blue and pink "cosmic creme" with marshmallowy flavour and popping candies that create a supernova-like bursting sensation with each bite.

For the first time, the chocolate cookies each feature one of five galactic design cut-outs.

Starting mid-February, OREO Space Dunk cookies will be landing on Earth for a limited time only. And to celebrate the launch, cookie fans in Canada have a chance to have a similar weightlessness space-like experience! OREO fans will have the chance to WIN a once in a lifetime Zero Gravity Experience with Zero-G where they can float, flip and soar as if they are in space – just like OREO Space Dunk.

"With over 110 years of history, OREO continues to show up in cultural moments and give fans new, unexpected ways to live our brand purpose and stay playful", said Lexie Lubov, Brand Manager OREO. "That's why we're launching a first-of-its kind OREO cookie that not only gives Canadians a 'taste' of space, but also comes with a chance to experience Zero Gravity".

Starting February 15th, OREO cookie fans in Canada can enter for a chance to WIN the Zero Gravity Experience as well as instant OREO branded space-themed prizes at www.OREOLIFTOFF.ca or by scanning the QR code on each OREO Space Dunk pack.  

OREO is the world's favourite cookie, available in more than 100 countries around the globe. Over 60 billion OREO cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO cookies have been sold since the first OREO biscuit was developed in 1912.