Tinder's Year in Swipe Report reveals trends and most active day of the year

The first Sunday of the year is apparently is the most active for Tinder users. According to the popular dating app, 'Dating Sunday' has 10% more matches and 20% more messages sent compared to the rest of the year. Perhaps singles are kickstarting their year with fresh intentions and perspectives on dating?

According to Tinder’s Year in Swipe®report, 2025 is all about embracing clarity, connection, and spontaneity with trends like Loud Looking, Kiss-met, and Nano-ships. Loud Looking empowers singles to confidently state their desires, Kiss-met celebrates those magical, spontaneous moments, and Nano-ships highlight the significance of even the smallest romantic connections.

‘Dating Sunday’ refers to the first Sunday of the year, and it has emerged as the golden moment to kickstart these resolutions. In fact, internal Tinder data reveals that the first Sunday of the year sees a surge in activity like no other date in the year. 

Tinder reported the following:

● Swipe activity is nearly 20% higher on Tinder than the rest of the year.

● The number of likes on Tinder was 15% higher than the rest of the year.

● Singles are in conversation mode, being approximately 12% more likely to have a conversation with the number of messages sent on Tinder being nearly 20% higher than the rest of the year.

● The pursuit of connection pays off, as Tinder users on average experience over 10% more matches - with over 356 matches per second - than the rest of the year.

● Responding faster than ever, Tinder users replied to messages 2 hours 16 minutes quicker than on last year’s Dating Sunday (i.e. 2023).

New Year with new possibilities, right? So, how are you getting ready for this Dating Sunday and Peak Dating Season?

Here are some handy tips:

1. Set your profile resolutions: Fresh starts call for fresh bios! During Peak Season (January 1st to February 14th), 486 bios are edited per minute on Tinder. Update your profile with your 2024 goals or share something intriguing about yourself to catch eyes and spark meaningful conversations. In order to simplify this process, Tinder’s Photo Selector can help singles choose their profile pictures, making it easier to present your most authentic self.

2. Message with intent: With over 2.1 million more messages sent daily during Peak Season than the rest of the year, starting conversations that show interest and originality will help you stand out. Maybe even include a fun resolution and ask about theirs!

3. Lean into peak season energy: January and February are bustling months for dating. Over 298 million more likes are exchanged during this time than the rest of the year. Astrology also plays a role in dating choices, with almost 40% surveyed singles saying ‘astrology love predictions’ are likely to influence how they date in 2025. Supporting this cosmic trend, internal Tinder data reveals that Gemini is the most attractive star sign to men, while Virgo leads for women.

4. Make it a team effort: Dating doesn’t have to be a solo sport! Nearly 50% of singles plan to lean on friends to navigate the dating world in 2025. Tinder’s Matchmaker feature lets your trusted circle recommend profiles, helping you get a second opinion and keeping the process fun. Whether it’s asking friends for advice or using Matchmaker to involve them in your dating journey, letting others in can bring fresh perspectives and that eye opener opinion we all need sometimes.

5. Manifest the love you want: Use this time to reflect on what you’re looking for in 2025. Singles in 2025 are prioritizing trustworthiness (40%), physical attraction (35%), shared values (31%), emotional availability (30%), and shared interests (28%) when dating. Meanwhile, deal-breakers like bad hygiene (50%), rudeness (44%), and too much talk about an ex (34%) remain major icks. With nearly 45% of singles seeking a “Golden Retriever type” partner loyal, friendly, and brimming with optimism—this is the perfect time to align your dating goals with what truly matters to you.