Tinder's Year in Swipe Report reveals trends and most active day of the year

The first Sunday of the year is apparently is the most active for Tinder users. According to the popular dating app, 'Dating Sunday' has 10% more matches and 20% more messages sent compared to the rest of the year. Perhaps singles are kickstarting their year with fresh intentions and perspectives on dating?

According to Tinder’s Year in Swipe®report, 2025 is all about embracing clarity, connection, and spontaneity with trends like Loud Looking, Kiss-met, and Nano-ships. Loud Looking empowers singles to confidently state their desires, Kiss-met celebrates those magical, spontaneous moments, and Nano-ships highlight the significance of even the smallest romantic connections.

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Tinder launches new 'Photo Selector' AI feature

Today, Tinder, the popular dating app, has announced the global release of ‘Photo Selector,’ a new AI feature option that helps take the guessing game out of photo selection and improve user dating profile effortlessly. 

With Tinder finding that 52% of singles struggle with picking the perfect profile pic, the new Photo Selector takes the hassle out of choosing photos, so users can spend less time stressing and

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Tinder Matchmaker lets your friends recommend matches for you

Tinder

Tinder's newest feature lets you invite friends and family members to recommend people they think you should go out with. Tinder Matchmaker lets you invite anyone, whether they have a profile or not, to view and suggest potential matches. You can start a Tinder Matchmaker session from your profile or within the app settings. You can share the unique link with up to 15 friends. 

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Tinder wants you to set dating expectations with Relationship Goals

Source: Tinder

Tinder recently introduced a new feature on its platform to help users show their intentions for being on the dating app. Relationship Goals have rolled out in the US, but they'll be available globally by January 5. It lets you say whether you're looking for a friend, hookup, or long-term partner. There are six options you can choose from Long-term partner; Long-term, Open to short; Short-term, Open to long; Short-term fun; New Friends; or Still figuring it out.

While Tinder was typically seen as a more casual kind of dating app, its users have started to look for more. According to Tinder's 2022 Year in Swipe report, 73% of users aged 18-25 want someone clear about what they want.

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